mobile ad revenues per major media player 2011

interesting graph from SAI regarding the amunt of mobile media ad spend. i am not sure how indicative this is of the market though as much of the spending is long tail versus large publisher. it may just indicate an interesting shift in how media money is spent as mobile is predominantly ad network driven… [Read more…]

google’s adspend dominated by long tail

relative revenue per user across different media type

while these stats are based on US numbers and i do question why facebook is split out from the rest of the internet (and the revenue per subscriber does look suspiciously high too), its an interesting idea to graph. it shows the relative strength of newspapers as a revenue generating format compared to others.

ad revenues for digital media – 2011 numbers

an interesting piece of research by silicon alley insider shows the average ad revenues per user for a number of different media sites.   its interesting to see how quickly facebook has climbed and that Yahoo! is still monetizing so effectively per user.   They compare this to the projected twitter revenues, which dont look… [Read more…]

marc andreesen predicts that oracle is a thing of the past

in his opening comments at the box.net conference, andreesen claimed that Oracle was a dying business. his proof, not of of his investment companies uses Oracle, they all use the cloud. where before a huge cost for a startup was licensing and hardware, today the cost is almost negligible due to cloud computing. Facebook would… [Read more…]

the size of ad networks and exchanges

a good article from exchangewire on the size of adnetworks and exchanges and some projections. I have recently some a range of presentations and predictions and most seem to center around 50% of the available inventory online will be sold by adnetworks and exchanges… I am pretty confident that if that is the consensus its… [Read more…]

changing ad measurement metrics beyond clicks and impressions

first off, i dont really like CTR as a measurement model. It assumes that every ad is based on conversion/acquisition and places zero value on the actual brand value of engagement. it also assumes that ad sizes will remain the size of MPUs and Banners forever. Beyond ranting about the obvious (CTR pushes all of… [Read more…]

will patent reform really create more jobs

The US is currently looking at changing its patent law system to “create” more jobs by tightening it up. Patent and Copyrights, while critical as they provide a limited monopoly period for companies to protect their inventions and thus attract investors dont necessarily lead to the level of advancement that they could, especially if one… [Read more…]