How does Gilt’s business model work?

October 11, 2012

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Answer by Matthew Carroll: Completely Reworked Answer that was published by the Business of Fashion: http://www.businessoffashion.com/2011/12/the-rise-stumble-and-future-of-gilt-groupes-business-model.html I ran a three part Forbes series:  The Rise of Gilt Groupe: [Part 1]  The Great Recession Fuels the Perfect Storm – http://bitly.com/tdkQHp[Part 2]  Gilt Ascends to Dominate the US Private Sales Landscape – http://onforb.es/twqCVS [Part 3]   Gilt's Strategy […]

Posted in: new media business

You have no idea how to measure ROI on Facebook, until you read this

October 7, 2012

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Does FB suck as an advertising platform? We could go into a long diatribe about community and  finding new friends etc but the short answer is, you dont know… you dont know because there isnt much FB tells you that is of REAL value outside of FB (and even there the stats are kinda garbled). […]

Posted in: new media business

using psychology for improving User Experience (UX)

August 31, 2012

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a great article from Business insider looks at 47 techniques to optimize the way you develop pages to maximise the user experience. a lot of these look at debunking comon myths around what works and doesnt work.

Posted in: new media business

unleashing behavioral psychology to create addiction – welcome to web 2.0.

August 16, 2012

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i have been reading a number of articles recently that speak about how web companies are using neuroscience and behavioral pyschology to create addictive “experiences”. Basically, creating positive dopamine loops that give people a little “pleasure” boost and have them coming back like little rats on a treadmill… (facebook like, social badges, online games etc…) […]

Posted in: new media business

ebook taxes higher than physical books in europe because…

July 5, 2012

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the EU is acting against France and Luxemburg who have reduced the VAT on ebooks to match that on physical books. physical books and newspapers enjoy a reduced VAT rate to promote reading, culture etc… so why would ebooks have any other impact on readers than physical books, surely if i am reading a physical […]

Posted in: new media business
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