case studies for freemium
some interesting case studies on the finer aspects of growing a freeemium product business. pandora, mailchimp and others.
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some interesting case studies on the finer aspects of growing a freeemium product business. pandora, mailchimp and others.
January 21, 2010
you tube sleeping with the enemy. no wait, its more freemium
December 16, 2009
looks like youtube is exploring a freemium model to capture long form videos. this makes sense as a continuation of the vevo strategy of paid for premium content.
December 3, 2009
Murdoch and buddies bitch about "feee" and the internet killing newspapers. The internet is your best hope fighting against your real newspaper killer - news channels on TV! the TV breaks the news, not newspapers. People have the TV on the whole day, it is becoming companion media in some instances. Newspapers have sold a "package" to advertisers based on a thin veneer of news and a whole lot of aggregation - so revenues will drop as they have less to sell, only news.
November 24, 2009
could the very concept of "owning" music be old fashioned? in todays always connected world does the idea of having a copy of music even make sense when you can access it at any time? the trend is moving away from ownership towards access, but labels are resisting and the problem may lie with corporate remuneration as much as the generation gap.
November 20, 2009
a number of new music plays are being launched with the blessing of the big players (labels and youtube) with a growing adoption of freemium. labels are feeling the burn, could these new businesses be music 2.0?
April 2, 2010
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