online publishers – adnetworks – the gight continues
publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.
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publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.
December 18, 2009
murdoch lambasts google on one side but NYT seems to be an initial partner in two new google puclishing projects?
December 16, 2009
looks like youtube is exploring a freemium model to capture long form videos. this makes sense as a continuation of the vevo strategy of paid for premium content.
December 14, 2009
CBS is the latest in a series of publishers to cut out ad networks.
December 12, 2009
is vevo googles decline into the pit of evil? other than the fact that what is good and evil seem to change with time, this is an interesting perspective from Harvard's media lab.
December 12, 2009
terra firma had been hoodwinked into buying emi by a nasty and dishonest citigroup (err, well, maybe)
December 6, 2009
new technologies and trends to increase the relevance of banners is a boon for media companies that create content. a great article by search engine land shows what the new gadgets are.
December 5, 2009
apple buys lala in recognition of changing shape of music sales to streaming model from pure downloads.
April 5, 2010
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