online publishers – adnetworks – the gight continues
publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.
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publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.
December 18, 2009
murdoch lambasts google on one side but NYT seems to be an initial partner in two new google puclishing projects?
December 16, 2009
looks like youtube is exploring a freemium model to capture long form videos. this makes sense as a continuation of the vevo strategy of paid for premium content.
December 14, 2009
CBS is the latest in a series of publishers to cut out ad networks.
December 6, 2009
new technologies and trends to increase the relevance of banners is a boon for media companies that create content. a great article by search engine land shows what the new gadgets are.
December 5, 2009
apple buys lala in recognition of changing shape of music sales to streaming model from pure downloads.
December 3, 2009
Murdoch and buddies bitch about "feee" and the internet killing newspapers. The internet is your best hope fighting against your real newspaper killer - news channels on TV! the TV breaks the news, not newspapers. People have the TV on the whole day, it is becoming companion media in some instances. Newspapers have sold a "package" to advertisers based on a thin veneer of news and a whole lot of aggregation - so revenues will drop as they have less to sell, only news.
December 1, 2009
With the risk of changing economics for publishers due to increase in unsold inventory and change of market dynamics away from impressions to cost per click, publihers are looking to freeze out the ad networks.
November 29, 2009
a very simple view of the google auction
April 5, 2010
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