Online advertising has been relegated for a long time to an “acquisition” based environment where the only value realised is that of a customer who has clicked or interacted with the advert. However, with rich media and high impact adverts now being available, the story is changing towards the branding value that online can add.… [Read more…]
October 10, 2010
bit.ly, the URL shortner just raised another $10M. the startup disclosed that its real business model is selling the data derived from the 6 Billion clicks per month it receives and not the monthly subscription fees it receves from clients like NY times.
July 3, 2010
i just saw a great interview with googke chief, eric schmidt, at the newspaper association. his talk was great, explaining quiet succinctly the place for newspapers in the more connected future and the shift in information that we now have. what really opened my eyes were some of the questions posed by Journalists. one blamed… [Read more…]
June 28, 2010
looking to change how advertising works, msnbc is changing its pages to focus on a single page with premium advertising opportunities
May 21, 2010
so everybody has to try and write an ebook. this is my attempt at it - its an economic view of how big media is struggling to deal with the impact of new media and why.
April 5, 2010
publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.
April 4, 2010
so murdoch foresaw the death of physical newspapers in the 80's and thought it would lead to higher margins but not more competition, in a booming sector (more news is being consumed than ever before) the model based on scarcity does struggle to be relevant - somebody is going to make a bundle out of online news... murdoch?
March 18, 2010
5% growth for display only advertising while old media loses up to 25% of adspend
January 17, 2010
in an interview on paidcontnet lonely planet CEO claims that online revenues for the company are around $20 Million. the internet poses a huge amount of opportunity for the company as they can truly reduce their cost of content via input from travellers and keep it updated in real time.
January 17, 2010
while complaining about the end of newspapers as we know it, murdoch's NYT seems to be embracing the changing climate by launching a self service property advertising platform for realtors.
July 22, 2011
0