this is a scary chart, its what happenned to newspaper classifieds revenues… they dissappeared and generally either went to free or to couponing, search and alternative and more effective advertising sources. the chart from SAI chart of the day, shows the decline. as an executive you must have realised what was happening to the business… [Read more…]
December 14, 2009
CBS is the latest in a series of publishers to cut out ad networks.
December 14, 2009
eric schmidt shocks world by revealing that if you are doing something illegal via google and the law enforcement agencies want your search data, you could get caught! wait, that sounds reasonable? but where do you draw the line.
December 6, 2009
new technologies and trends to increase the relevance of banners is a boon for media companies that create content. a great article by search engine land shows what the new gadgets are.
November 29, 2009
a very simple view of the google auction
November 27, 2009
Could walled garden approaches be the end of search as we know it? the Murdoch vs Google debate really gets interesting when you explore the impact of what would happen if the content did go exclusively to Microsoft. would the search algorythm that promises "best" results fall apart? hasnt google been doing this anyway with their exclusive publishing deals? would MS and google just do a rev share deal??
November 10, 2009
driving traffic to your site via social networking and search made simple
March 15, 2011
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