advanced display advertising targeting not being utilised

Posted on December 9, 2009

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display technologies for targeting advertisers is not being utilised to its full extent. research show that geotargeting and other advanced technologies that optimise the efficacy of banners have yet to be adopted by advertisers.

http://www.marketingcharts.com/interactive/ad-retargeting-most-under-used-tech-shows-room-for-growth-11285/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

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