MIT – the end of monpoly could end media profits

Posted on January 5, 2010

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not to be a bit demeaning, but that seemed like a pretty obvious finding. that the more supply there is the lower price will get.

the challenge is, can you reinvent the business model from the cost side up, or can you find other models for advertising effectiveness that have more value than a keyword or the same size ads…. i think they called it differentiation in the old days

the summary can be found here

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