murdoch new york times still focusing on free access, launches self serve property advrtising

Posted on January 17, 2010

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Although the real estate market is still in the doldrums, the NYTimes.com is laying the groundwork for a recovery with a new self-serve ad product. The Real Estate Agent Solutions platform is aimed at real estate agents with the promise of lower cost ads that they manage themselves. It also extends the site’s self-serve program. Last summer, the site opened up a self-serve ad system for businesses on its small hyperlocal network The Local, which just went through change in leadership.

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