ad networks growth – MSN leads the pack

Posted on February 1, 2010

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31% growth year on year in audience reach is impressive. Yahoo is still number one though.

the US market grew at 8%, so anything below that can be considered a standstill.

Top 15 Ad Networks by U.S. Reach, December 2009 vs. December 2008
Total Unique Visitors (000)
December 2008 December 2009 Change (%)
Total Audience 190,650 205,709 8
AOL Advertising 173,804 187,023 8
Yahoo Network 165,879 180,909 9
Google Ad Network 157,131 178,134 13
ValueClick Networks 159,420 170,774 7
Microsoft Media Network U.S. 126,158 165,470 31
Specific Media 153,079 165,230 8
FOX Audience Network N/A 156,981 N/A
24/7 Real Media 142,448 155,856 9
Collective Network 126,294 153,905 22
interCLICK 137,076 148,989 9
Tribal Fusion 139,778 147,169 5
AudienceScience 126,261 146,428 16
Traffic Marketplace 147,024 144,115 -2
Adconion Media Group 142,133 141,235 -1
Turn, Inc 123,150 138,297 12
Source: comScore Media Metrix, 2009
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