old media takes a hit, new media grows in 2009 market

Posted on March 18, 2010

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Dan Frommer | Mar. 17, 2010, 4:45 PM | 1,595 | comment 5

Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS.

The only major growth area: Online ad spending. Internet ads — display only — increased 7% in 2009, according to the report.

Meanwhile, TV ad spending fell 10%, as cable outperformed network TV, and spot spending fell dramatically, as political ads from 2008 weren’t around in 2009. Magazines dropped 17%, newspapers and radio each dropped 20%, and outdoor fell 13%.

Ad spending 2009 vs. 2008 SAI chart
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