Microsoft’s linking of their new phone with xbox seems to be moves in the right direction. not only does it build an itunes like eco system that the mobile device is part of, it takes on apple in the one area where they are weak – gaming!
what it also does is require groups of friends to standardise on the product, just like Live, if they want to play against each other.
there is no doubt that mobile multi-player gaming will be huge and the fact taht nobody has owned it to date is strange. its just a matter of when and this definately seems to be a step in the right direction.