facebook links worth $2.52 for eventbrite

Posted on October 14, 2010

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eventbrite, a leading eventing software business has figured out teh value of each facebook referal is $2,52 – and it makes sense as people virally send out event invites to their friends. with social networks rapidly becoming bigger sources of traffic for some sites than search the connection beween ecommerce and social networking is going to get a lot closer a lot quicker.

it could very well be that the social network nirvana is ecommerce rather than all the traditional brand messaging that people are pushing (i.e. please be my friend, i am corporation X and we love you too) and i find that concept quiet compelling.

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