google instant drives up search and clicks

Posted on October 31, 2010

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findings show an increase in searches and clicks since google instant has been released.

The study compared data for the same set of keywords from the two weeks prior and the two weeks following the launch of Google Instant in early September. Marin found that overall impressions for paid search ads increased by more than 9%, while clicks increased by more than 5%. The findings suggest searchers search and click more as a result of Google Instant.

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