groupon changing the face of online ecommerce. google rumoured to acquire for $2.5Billion

Posted on November 29, 2010

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In ancient times gone past, people would congregate in markets to buy food, trade and generally catch up. generally, we havent seemed to change much with social media and ecommerce becoming a very strong link – i guess people just like buying stuff with other people around.

so while groupon is being touted as the fastest growing company… ever, by forbes – it is rapidly growing to 500 cities and 3000 staff and being acclaimed for… its effectiveness by marketers (not advertisers). so here is why this is interesting – marketers, the people who figure out the 4Ps (remember those?) and how we sell are interested because groupon drives discovery, trial and conversion as well as social interaction around a brand – so its amazon, google and facebook rolled into one.

so that is why google has been rumoured to be buying groupon for $2,5 Billion…

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