According to an article in gamezobo.com, Zynga is planning to launch RewardVille, a new loyalty points program to reward users for playing its games. “Some details include:
- Participating games will be FarmVille, FrontierVille, Mafia Wars, and Zynga Poker.
- Users will earn zPoints each time they play, accummulation of points leads users to a higher zLevel.
- Each zLevel allows users to earn zCoins which can be redeem for exclusive in-game items.
- Users will automatically earn zPoints by playing Zynga games, but can only earn redeem Zynga Coins if you register with a Zynga account.”