this is a scary chart, its what happenned to newspaper classifieds revenues… they dissappeared and generally either
went to free or to couponing, search and alternative and more effective advertising sources.
the chart from SAI chart of the day, shows the decline. as an executive you must have realised what was happening to the business but maybe its easier to ignore or to pretend it isnt there (or to change carreers).
the new world of better advertising will really transform the SMB space. it will empower people to reach customers for lower costs and less effort and thus make more profits and be able to advertise more!