the myth of social media is that it allows us to connect with friends, family etc. yet robin dunbar, a well quoted anthroplogist, has often claimed that the optimal number of connections is 150. he has created a list of 4 lies which he says social media networks overlook as they build their software which may end up being their downfall. they are:
Your friends are equally important
Your friends are arranged into discrete groups
You can manage hundreds of friends
Friendship is reciprocal and equal
anybody that has friends very quickly realises that this is not true. life and friendship is much more complicated than this and often friendships arent really that long lasting (nor are interests etc). the idea of organizing your life like a contacts folder is not the long term solution.
so what does this mean? there may still be gaps in the social media space where somebody can out socialise facebook.