Big Media has always assumed that it is “the good guy” and that citizen journalism, blogging and other forms of independent journalism are bad. this may be because they threaten the livelihood and key tenets of the profession. but as can be seen by the news of the world scandal, maybe the traditional media is not all its meant to be as the protector of democracy versus the seller of mass market sleaze. wikileaks has further shown how digital media can create an environment where the truth will come out even without news rooms behind them.
what if big media has achieved its control levels due to monopoly power and keeping competitors out rather than due to perfect competition?