Measuring advertising as engagement vs a Clickthrough

Posted on July 22, 2011

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Online advertising has been relegated for a long time to an “acquisition” based environment where the only value realised is that of a customer who has clicked or interacted with the advert. However, with rich media and high impact adverts now being available, the story is changing towards the branding value that online can add.

This slideshow, based on Microsoft’s advertising research, shows how strong online creative can be measured and its impact on overall brand perception online and offline.

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