Mobile Research from nielsen’s reveal South Africa Mobile Media habits

Posted on August 14, 2011


an interesting report from Nielsen’s regarding the state of mobile media in SA and how its mobile media and internet usage are developing.

basic facts:
most people still havent used mobile internet, of the 54% that have seen mobile advertising, 84% has been via sms, 9% via MMS and 7% from mobile internet

facebook usage is dominant with 81% subscribed versus 65% to mxit and 24% to twitter
21% of users have downloaded ringtones, 20% have downloaded a full track while only 8% have streamed radio and 3% streamed video.

this is the link to the report

mobile research for south africa

mobile reasearch on south african market