Mobile Research from nielsen’s reveal South Africa Mobile Media habits

Posted on August 14, 2011

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an interesting report from Nielsen’s regarding the state of mobile media in SA and how its mobile media and internet usage are developing.

basic facts:
most people still havent used mobile internet, of the 54% that have seen mobile advertising, 84% has been via sms, 9% via MMS and 7% from mobile internet

facebook usage is dominant with 81% subscribed versus 65% to mxit and 24% to twitter
21% of users have downloaded ringtones, 20% have downloaded a full track while only 8% have streamed radio and 3% streamed video.

this is the link to the report

mobile research for south africa

mobile reasearch on south african market

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