You have no idea how to measure ROI on Facebook, until you read this

Posted on October 7, 2012

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Does FB suck as an advertising platform? We could go into a long diatribe about community and  finding new friends etc but the short answer is, you dont know… you dont know because there isnt much FB tells you that is of REAL value outside of FB (and even there the stats are kinda garbled).

but this article actually looks at FB analytics and provides amazing insights into how you should measure it and WHAT you should measure.

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