March 1, 2010
from paid content Major publishers say they will continue to resist ad agencies’ media buying exchanges for fear of further driving down premium CPMs and losing control of lucrative audience data. The issue was one of the big debates at the Interactive Advertising Bureau’s annual meeting, Mediaweek reported and the two sides appear to be […]
December 1, 2009
With the risk of changing economics for publishers due to increase in unsold inventory and change of market dynamics away from impressions to cost per click, publihers are looking to freeze out the ad networks.