Browsing All posts tagged under »future of meda«

google vs murdoch and microsoft

November 24, 2009


this is starting to sound like rocky! microsoft is now stepping in to murdoch's corner to try and stop google from indexing his news. realistically, this does increase the value of news but will it be effective or just wasted effort. google is not the enemy, changing consumer behavior and advertiser requirements are the issue.

imeem hits the wall

November 20, 2009


a combination of high licensing fees for music and lack of visible business model lead to a firesale for the business. myspace music is sniffing around but without a business model one can only assume they are looking to leverage the market position of imeem.

could a significant change in copyright mean the end of labels as we know them?

November 17, 2009


a law passed in 1976 allows artists to cancel the rights they have granted labels. what would happen to labels if they started losing their back catalog?

affiliate marketing research

November 16, 2009


information about affilaite marketers and their habits

changing media usage patterns

November 11, 2009


changing media usage patterns mean that marketers need to find new ways to reach their audience. although the US/Europe is not representative of SA, it is indicative of a trend

great article on media trends

October 28, 2009


an interesting article looking at how the media landscape is shifting. not the newest but some great trends.