Browsing All posts tagged under »groupon«

paperless couponing and credit card integration shows “groupon” market of the future

May 10, 2011

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the latest offering by amex and levelup is a shining light for the future of the coponing/vouchering market. by making the system paperless, a fundamental cmplexity has been taken out of the process for users and by linking it into your credit card (amex in this instance) it makes it so easy to use that […]

the pros and cons of vouchering and groupon

January 23, 2011

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harvard just released a white paper on the impacts of vouchering which looks at the  commercial viability of groupon type deals. while couponing is in no way new, the mechanics and finances of it do raise some very interesting questions regarding viability to merchants. existing research from harvard shows that around 1 in 3 merchants […]

predictions for social buying and groupon

January 5, 2011

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great little article, kinda aluded to it in my last post but it got too long Ahh predictions posts, truly a misalignment of incentives: the only ones worth reading are the most outlandish. Fortunately, we’re writing about the Daily Deal space, where more developments occur each month than in entire years elsewhere. So we have […]

groupon and the rapid changing social buying market trends

January 5, 2011

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stumbled across this great article looking at the trends in social buying (i.e. groupon and other related sites). i really like these businesses and think there is a great opportunity there from a local space perspective. the most interesting thing for me is that they are so many sites out there that there is now […]

groupon buys ludic labs, self service capability

December 6, 2010

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so while google tried to swallow groupon, groupon has bought its own technology set – making it stronger and wiser in the upcoming battle for spuremacy of the small advertiser market. Ludic labs two technologies are offerforge, a SMME service to create coupons, own offers etc and diddit – a social network for people who […]

google fails to buy groupon

December 4, 2010

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groupon resisited a $6Billion acquisition by google.  thats an interesting twist. nice article in NYT. it just shows the power of local sales force for local markets. most businesses actually dont want to worry about keyword searches and SEO, they just want to buy some advertising and  drive some business – easily, without the hassle […]

groupon changing the face of online ecommerce. google rumoured to acquire for $2.5Billion

November 29, 2010

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In ancient times gone past, people would congregate in markets to buy food, trade and generally catch up. generally, we havent seemed to change much with social media and ecommerce becoming a very strong link – i guess people just like buying stuff with other people around. so while groupon is being touted as the […]