Browsing All posts tagged under »media 2.0«

murdoch new york times still focusing on free access, launches self serve property advrtising

January 17, 2010

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while complaining about the end of newspapers as we know it, murdoch's NYT seems to be embracing the changing climate by launching a self service property advertising platform for realtors.

france to tax google – issue of advertising market revenues crossing global border

January 9, 2010

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the globalization of media and the advertising industry is creating new challenges. big media has always had a very close relationship with government and politicians and the threat of outsiders taking the cash is terrifying. will tax structures be able to stop how people use the internet?

MIT – the end of monpoly could end media profits

January 5, 2010

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an interesting article from MIT sloan re the impact of the internet on media revenues. their summary - it takes a monoploy or significant scale to make real money.