Browsing All posts tagged under »media 2.0«

murdoch new york times still focusing on free access, launches self serve property advrtising

January 17, 2010


while complaining about the end of newspapers as we know it, murdoch's NYT seems to be embracing the changing climate by launching a self service property advertising platform for realtors.

france to tax google – issue of advertising market revenues crossing global border

January 9, 2010


the globalization of media and the advertising industry is creating new challenges. big media has always had a very close relationship with government and politicians and the threat of outsiders taking the cash is terrifying. will tax structures be able to stop how people use the internet?

MIT – the end of monpoly could end media profits

January 5, 2010


an interesting article from MIT sloan re the impact of the internet on media revenues. their summary - it takes a monoploy or significant scale to make real money.