Browsing All posts tagged under »media sales«

online publishers – adnetworks – the gight continues

April 5, 2010

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publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.

review of vevo

December 18, 2009

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interesting review of vevo

google vs murdoch and their joint publishing R&D

December 18, 2009

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murdoch lambasts google on one side but NYT seems to be an initial partner in two new google puclishing projects?

google exploring charging for youtube work as a freemium service

December 16, 2009

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looks like youtube is exploring a freemium model to capture long form videos. this makes sense as a continuation of the vevo strategy of paid for premium content.

are publishers moving in on ad networks

December 14, 2009

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CBS is the latest in a series of publishers to cut out ad networks.

display technology catching up to search

December 6, 2009

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new technologies and trends to increase the relevance of banners is a boon for media companies that create content. a great article by search engine land shows what the new gadgets are.

apple buys lala

December 5, 2009

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apple buys lala in recognition of changing shape of music sales to streaming model from pure downloads.