January 16, 2011
yes, its dramatic – but it really is possible. by apple insisting that there will be no more free newspapers via the ipad it will achieve two things: 1. it will effectively control 30% of all subscription revenues that they achieve 2. it will own the billing relationship between the consumer and the newspaper and thus […]
October 10, 2010
from newsonomics Reed Hastings has been on a rollercoaster ride in the 13 years since he founded Netflix. From punchline to genius to toast to genius and back, several times over, it seems. In a talk Tuesday night in his hometown of Santa Cruz with TechCrunch’s Sara Lacy, so-sponsored by UC Santa Cruz, he talked […]
July 12, 2010
Never before has so much media been consumed and created, by so many. We are entering a media boom. This boom, however, requires a significant shift in media business models to fit the new paradigms of production and consumption. As with other historical technological shifts, we are moving away from an economy of “scarcity” of media to an economy of plenty. However, we are seeing traditional media companies fail, even while their industry booms. The question of “what business are you in” is ever more relevant to media businesses today, as items that held value in the past rapidly become commoditized and price points are threatened by the concept of “free”. One of the impacted business models is advertising supported media. Most media businesses since the 1940’s have based their income model on the availability of advertising revenue. Like media consumption, advertising revenue will also boom; but how this takes form may change. We are seeing the rapid growth in online, and soon, mobile advertising. New freemium models for content purchases and cost per click advertising are redefining how advertisers and consumers perceive value. Big media businesses, which for a long time have utilized control to impact markets, are now threatened by the freedom of choice that new technologies offer their audience. But is it possible that new technology, rather than spelling the end of media, can bring about a new era? New advertising models that are beneficial to advertiser, consumer and media owner will be possible. Greater variety and choice will demand higher quality content, benefitting the entire value chain from producers to consumers of content. To thrive, the media industry needs to spend more time looking at new opportunities and less defending models of the past.
July 3, 2010
i just saw a great interview with googke chief, eric schmidt, at the newspaper association. his talk was great, explaining quiet succinctly the place for newspapers in the more connected future and the shift in information that we now have. what really opened my eyes were some of the questions posed by Journalists. one blamed […]
June 27, 2010
maybe the greed of newspaper publishers is a big cause for their current woes. many papers were heavily leveraged by their new owners as they were cash cows - now the industry is looking to write off $14B in debt!
April 4, 2010
so murdoch foresaw the death of physical newspapers in the 80's and thought it would lead to higher margins but not more competition, in a booming sector (more news is being consumed than ever before) the model based on scarcity does struggle to be relevant - somebody is going to make a bundle out of online news... murdoch?
January 17, 2010
while complaining about the end of newspapers as we know it, murdoch's NYT seems to be embracing the changing climate by launching a self service property advertising platform for realtors.