Browsing All posts tagged under »online advertising«

google’s adspend dominated by long tail

December 10, 2011



changing ad measurement metrics beyond clicks and impressions

September 27, 2011


first off, i dont really like CTR as a measurement model. It assumes that every ad is based on conversion/acquisition and places zero value on the actual brand value of engagement. it also assumes that ad sizes will remain the size of MPUs and Banners forever. Beyond ranting about the obvious (CTR pushes all of […]

social networks revenues reach $4 Billion in 2010, user value trending to $4

January 29, 2011


by now you may have realised my obsession with the revenue per user of different types of digital plays.  why, you may ask? the critical issue in many digital environments is understanding what the key levers of your business are and where the true margins are and could be coming from. revenue per user comparissons […]

online advertising trends presentation

October 31, 2010


a great presentation on some trends in online banner advertising and its projected growth – many other trends also discussed eMarketer Webinar: Keys to Online Display Advertising View more presentations from eMarketer.