September 27, 2011
first off, i dont really like CTR as a measurement model. It assumes that every ad is based on conversion/acquisition and places zero value on the actual brand value of engagement. it also assumes that ad sizes will remain the size of MPUs and Banners forever. Beyond ranting about the obvious (CTR pushes all of […]
October 31, 2010
a great presentation on some trends in online banner advertising and its projected growth – many other trends also discussed eMarketer Webinar: Keys to Online Display Advertisinghttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=emarketerwebinarkeystoonlinedisplayadvertising-100625120413-phpapp01&stripped_title=e-marketer-webinar-keys-to-online-display-advertising-4614393&userName=eMarketerInc View more presentations from eMarketer.