July 23, 2010
MS advertising revenues estimated at $3.2B with over $320 spent this qtr on R&D for online services alone.
April 5, 2010
publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.
April 4, 2010
so murdoch foresaw the death of physical newspapers in the 80's and thought it would lead to higher margins but not more competition, in a booming sector (more news is being consumed than ever before) the model based on scarcity does struggle to be relevant - somebody is going to make a bundle out of online news... murdoch?
December 12, 2009
is vevo googles decline into the pit of evil? other than the fact that what is good and evil seem to change with time, this is an interesting perspective from Harvard's media lab.
December 9, 2009
display technologies for targeting advertisers is not being utilised to its full extent. research show that geotargeting and other advanced technologies that optimise the efficacy of banners have yet to be adopted by advertisers.