MS advertising revenues estimated at $3.2B with over $320 spent this qtr on R&D for online services alone.
April 5, 2010
publishers are worried that ad networks reduce the price of inventory. adnetworks claim they are providing a service.
April 4, 2010
so murdoch foresaw the death of physical newspapers in the 80's and thought it would lead to higher margins but not more competition, in a booming sector (more news is being consumed than ever before) the model based on scarcity does struggle to be relevant - somebody is going to make a bundle out of online news... murdoch?
December 12, 2009
is vevo googles decline into the pit of evil? other than the fact that what is good and evil seem to change with time, this is an interesting perspective from Harvard's media lab.
December 9, 2009
display technologies for targeting advertisers is not being utilised to its full extent. research show that geotargeting and other advanced technologies that optimise the efficacy of banners have yet to be adopted by advertisers.
December 3, 2009
Murdoch and buddies bitch about "feee" and the internet killing newspapers. The internet is your best hope fighting against your real newspaper killer - news channels on TV! the TV breaks the news, not newspapers. People have the TV on the whole day, it is becoming companion media in some instances. Newspapers have sold a "package" to advertisers based on a thin veneer of news and a whole lot of aggregation - so revenues will drop as they have less to sell, only news.
July 23, 2010
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