Browsing All Posts filed under »EODM course«

why are kindle books more expensive than paperbacks? or – the great ebook robbery!

February 27, 2012

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its really been amazing to see how the price of ebooks has gradually increased from the $9,99 to be, in general, more expensive than a paperback novel. seeing as there arent any printing, shipping, shelving costs etc – its quiet fascinating that this has happened, in pure economic terms it really should not. before we […]

Getting traffic to your site – seo and social media

July 24, 2011

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Understanding what you are looking for is critical in any marketing initiative, and its no different using these methods. while the details may be different, the measurement of what is working and what isnt working is critical to ensure that you are investing your time and money in the right places. getting traffic to your […]

the amazing ipad app by ex pixar animator

July 22, 2011

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This ipad app – story book – shows the potential of new technologies and creative genius as people look to the future of books/design and interactivity. the app crosses the line between movie/game/book and music to create an immersive experience. the app sells for $4.99 and looks set to be a significant hit The Fantastic […]

Experiences vs Content

July 22, 2011

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Often, we are too caught up in creating great content but not great experiences. Especially in traditional media, we spend too much time trying to populat online or mobile environments with the same content as we have in our other mediums and consider it a competitive advantage when its actually probably not as impactful as […]

Is a scoop a relevant concept in todays newsroom

July 22, 2011

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This slideset is from the EODM course that was recently held at Rhodes, and its an interesting discussion point specifically with traditional media journalists. Is a scoop, something that sells more papers in the physical world, of any value in the digital world or is opinion and multi-media more valuable? where does copyright fit in […]

Measuring advertising as engagement vs a Clickthrough

July 22, 2011

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Online advertising has been relegated for a long time to an “acquisition” based environment where the only value realised is that of a customer who has clicked or interacted with the advert. However, with rich media and high impact adverts now being available, the story is changing towards the branding value that online can add. […]

Pricing for maximum value

July 20, 2011

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Traditional media is based on an economy of scarcity. the limited amount of inventory to reach the audience drives up the price point and create an economy based on those who can afford the reach and those who cannot. with online ad markets, the increase in inventory, has reduced the value of generic inventory. however […]